The science behind Elelù

MOLECULAR BIOLIQUEFACTION®

Super concentrated actives
Plant-derived ingredients play a starring role in cosmetic products. Plants contain thousands of potentially valuable molecules, many of which are covalently bound to the solid part of the plant matrix, making them difficult to extract using traditional methods.

Molecular Bioliquefaction® Technology was developed to overcome the limitations of conventional extraction technologies and is based on the use of enzymes to recover 100% of plant phytocomplexes in an active, bioavailable form that can be used as effective ingredients for cosmetic use.

This approach is inspired by our digestive system, which makes essential molecules in food available to our metabolism through enzymatic processes.

However, our skin does not possess a system capable in digesting useful substances, so that the use of poorly or non-bioavailable plant derivatives can drastically compromise the effectiveness of a cosmetic formulation.

Through Molecular Bioliquefaction® Technology this problem can be solved, allowing cosmetics that contain phytocomplexes rich in active ingredients that are extremely complete and bioavailable and, therefore, highly effective.

HYPERFERMENTATION

To enhance the efficacy of plants

In the field of cosmetic raw materials, fermentation is a potentially very interesting transformation process that makes it possible to harness a microorganism to produce active ingredients (metabolites) of great interest.

For thousands of years, fermentation has provided many cultures with the means to transform food and increase its nutritional value, shelf life and bioavailability.
This ancient practice, typical of the Mediterranean, dates back to 65 AD, with records describing agricultural and fermentation techniques related to wine production..

Combining this ancient tradition with modern biotechnology has led to the development of hyper fermentation technology (Bioliquefaction + Fermentation), in which the phytocomplex naturally contained in the plant is enhanced, transforming otherwise unusable fibers into new active ingredients while enriching it.

PLANT PHOTO-LUMINESCENCE

The flower that illuminates the skin
This technology collects UV rays and converts them into visible light, giving the skin a brighter appearance while protecting it from harmful UV radiation.

LUMINESCINE® is the first active obtained from the Verbasco flower phytocomplex derived from enzymatic molecular bio liquefaction that takes advantage of photoluminescence, or by the emission of visible light sourced from a substance caused by high-energy UV radiation.

The phytocomplex has the ability to absorb ultraviolet radiation and transform it into visible light, reducing the generation of free radicals and acting as a powerful antagonist to photo-oxidative stress.

In this way, mullein flowers, and the resulting extract, rich in Verbascoside (sterol), are able to “collect” UV rays and transform them into new visible light to appear brighter and thus be more visible to pollinating insects.