Meet the Founder

Elelù Beauty is the epitome of a personal and authentic transformation, deeply rooted in the life experiences and values of our founder, Margherita

After a career in marketing and various personal challenges, Margherita found new inner strength and began a journey of rebirth, oriented by quality: the quality of time spent with family, the quality of ingredients to nourish body and soul, and the quality of actions to protect our planet.

Inspired by the names of her twin daughters,
Elelu Beauty symbolizes not only a deep family bond, but also the commitment to sustainable awareness and change that Margherita wished to see in the world.

"I created each product inspired by the things I love: the vibrant scents of my childhood, the sound of the sea, the sand running through my hands, the bounty of the earth. I wish that through my beauty line, every woman can rediscover self-love in the mirror, finding the strength to reconnect authentically with the people and environment around her."

MARGHERITA SETTE, FOUNDER

BEAUTY + SUSTAINABILITY AND EFFECTIVENESS

At Elelù Beauty we believe that beauty is timeless and ageless.

Elelù Beauty was created as a rebirth ritual designed to evoke those emotions that make us secure and connected with ourselves and others.

The name 'Elelu' evokes the French word 'élire,' meaning 'to choose.' This linguistic connection symbolizes our brand's mission: to offer beauty products that combine sustainability and efficacy, representing a conscious choice for consumers who value quality, innovation and environmental commitment.

Elelù Beauty represents the rebirth of every woman towards a kind and respectful beauty towards herself, others and the environment.

It is a conscious gesture that reflects a desire to make a difference in the world.

◖ NATURAL BEAUTY, MULTIFUNCTIONAL PRODUCTS, AUTHENTIC STORIES