About Us
Our Commitments
Our goal is to minimize environmental impact at every step, ensuring both quality and sustainability.
RESPONSIBLE OUTSOURCING MADE IN ITALY
Among these, Hydropom®, Mannaferm® and Regenine® are excellent examples of how we transform plant waste into valuable components that are too important to be wasted.
For Elelù, the planet is at the center of everything we do; respecting it means protecting our common home. This is why we have chosen to invest in innovative cosmetic formulations that repurpose what would traditionally be considered ‘waste’ or ‘refuse’ into high-performance natural products.
We have explored the riches of the Italian territory to extract cosmetics actives of priceless value.
Most of our ingredients are Made in Italy, reflecting the ingenuity and passion for craftsmanship that characterize our country.
WHAT WE BELIEVE IN
WHAT WE BELIEVE IN
Transparency. Individuality.
The greater awareness and sincerity in choices.
The priority in quality.
The consistency and respect of soul values.
The beauty of people and the planet, united in a genuine, clean, and authentic journey of rediscovery.
SUSTAINABILITY AND QUALITY IN LOCAL PRODUCTION
We prioritize local suppliers to minimize CO2 emissions related to production. This choice not only reflects our commitment to sustainability and ethics but also allows us to maintain direct control over every production phase.
In our laboratory, we produce in small batches to ensure traceability, freshness, and superior quality, while also reducing our carbon footprint. We firmly believe that efficiency, pleasure, and sustainability can coexist harmoniously, which is why we actively collaborate with pioneers in technology, sustainability, and science to continuously reduce our environmental impact and promote positive change.
SUSTAINABLE PACKAGING
Our bottles, made of glass, are fully recyclable and reusable. This material does not release harmful chemicals into our products, ensuring better preservation and safety.
To minimize plastic use and simplify recycling, we have opted for screen printing directly on the bottles instead of using labels. This choice not only provides greater durability and resistance but also maintains the packaging’s aesthetic over time.
Our boxes are made from paper sourced from responsibly managed forests, certified by the FSC (Forest Stewardship Council), which also promotes the conservation of biodiversity and respects the rights of local communities.
They are printed in Italy at a company that combines innovation with environmental sustainability, using 100% renewable energy.
For shipping, we relied on Controversa, the first delivery box conceived, designed and built to be reassembled backwards and thus become a splendid new box.
A solution that combines design, innovation and sustainability, in that, it allows the elimination of additional packaging that does not enhance the value of the product by increasing waste.
Controversa is printed on Fedrigoni Arena® Natural Rough, a natural paper made from pure E.C.F. cellulose, certified by FSC®.
INCLUSIVITY
We have developed packaging that is thoughtfully designed to accommodate different physical and sensory abilities.
Specifically, to support the visually impaired and blind, our packaging includes tactile solutions and Braille on the boxes, allowing easy access to product information.
These details not only make our products more accessible but also reaffirm our commitment to a beauty industry that values and respects everyone’s diversity.